Hailey Bieber is introducing a brand-new flavor of Rhode’s well-liked Peptide Lip Treatment in celebration of her 26th birthday: Vanilla Cake.
It is a limited-edition product that goes on sale on November 22 on Rhodeskin.com. It may be purchased separately for $16 or as part of a $42 Birthday Duo box with the Peptide Glazing Fluid.
Despite the current influx of celebrity-backed firms, Rhode has gained attention since its June launch with three peptide-based products. There’s the $29 Peptide Glazing Fluid (with niacinamide, hyaluronic acid, and marula oil), the $29 Barrier Restore Cream (with niacinamide, aça, shea butter, and squalene), and the lip gloss in coveted Salted Caramel and fruity Watermelon Slice (also made with shea butter, cupuaçu, and babassu). Everything is gluten-free, vegan, and cruelty-free.
Bieber is relying on her top-selling albums with the forthcoming release. According to the brand, the Peptide Lip Treatment has five times sold out since it was first released, and there is a waitlist of more than 314,000 admirers. Additionally, at the previous resupply, the Peptide Glazing Fluid sold 36 units every second.
“My philosophy for the brand, and the ethos for me, is to make one of everything really good—it’s those staple products you keep going back to,” Bieber stated to OZIFOX in June.
There will be more as Bieber develops the brand with the assistance of Ron Robinson, a chemist and the founder and CEO of BeautyStat, and Dr. Dhaval Bhanusali, the company’s resident dermatologist.
The universe of Rhode was, in her words, “the vision for me from the beginning.” “I view Rhode as more of a platform than just a beauty brand,” the author said.
